Targeted Campaigns Drive Engagement & Lead Generation
We partnered with Urban Water, a UK-based provider of water management solutions and climate change adaptation strategies, to strengthen their digital presence and generate high-quality leads from industrial and commercial clients. The campaign focused on SEO improvements and precision-targeted Google Ads to drive both awareness and action in a competitive niche.


About Urban Water
Urban Water helps property developers, local authorities, and infrastructure planners manage water responsibly and reduce flood risk through data-driven solutions. Specialising in Flood Risk Assessments, Drainage Strategies, and Climate Change Adaptation, they take an integrated approach that blends sustainable urban drainage systems (SuDS) with broader urban design, covering wellness, mobility, and energy planning.
In an era of extreme weather and rapid urbanisation, their solutions go beyond traditional sewers. Using cutting-edge mapping, modelling, and digital tools, they improve decision-making, optimise drainage performance, and future-proof communities. Urban Water’s mission is to create more resilient, livable cities by combining environmental insight with engineering precision. They work across the UK, with offices in Oxford, London, and Manchester.
The campaign
Refine targeting. Build authority. Drive results.
Urban Water had a technically strong offering but lacked visibility and consistent lead flow. We began with an in-depth audit of their website and Google Ads campaigns, uncovering opportunities to align their messaging with the needs of UK-based construction firms, councils, and architects.
Our strategy focused on promoting service offerings that weren’t receiving sufficient traction through organic SEO. We restructured their Google Ads account, refined keyword targeting, and developed ad copy that highlighted Urban Water’s unique selling points. This not only drove qualified traffic in the short term but also laid the groundwork for long-term organic visibility by gradually boosting underperforming services through targeted SEO enhancements.
At a glance
2 Months To Results
Services Provided
- Google Ads strategy & management
- SEO audits & on-page optimisation
- Website & messaging refinement
- Conversion tracking setup

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