Data-Driven Content StrategyYields 198K+ Organic Impressions in 3 Months
GrowthEx Marketing partnered with Mademoiselle Organic, a Melbourne-based brand known for natural skincare workshops and DIY beauty products, to create content rooted in real user intent. By analysing Google Search Console and Analytics data, we identified high-impact topics that aligned with both user demand and the brand’s expertise. The result? A single blog post generated over 198,000 organic impressions within just 3 months—without any paid ads.
About Mademoiselle Organic
Mademoiselle Organic is on a mission to make natural beauty simple, fun, and accessible. Based in Melbourne, the brand offers hands-on DIY skincare and haircare workshops, party kits, and online courses that teach people how to create their own beauty products using organic ingredients. Through empowering education and easy-to-use kits, Mademoiselle Organic helps individuals take control of what goes on their skin, without toxins or unnecessary packaging.
With the growing movement toward conscious wellness and sustainable living, Mademoiselle Organic sought to expand its digital presence and connect with more people searching for holistic, nature-based self-care solutions.
The campaign
Our 4-Step Approach
- Understand the audience’s search intent
We began by diving into Google Search Console and keyword tools to uncover exactly what people were typing into Google. This helped us identify not only high-volume keywords but also the deeper intent behind user searches—curiosity, concerns, and specific skincare goals.
- Create solution-oriented content
Armed with insights, we wrote helpful blog content that directly addressed those user queries. Every article was crafted to be clear, practical, and aligned with Mademoiselle Organic’s brand voice—offering real value instead of generic advice.
- Optimise with intent
We implemented on-page SEO best practices—embedding keywords naturally in H1s, subheadings, meta titles, descriptions, and URLs. Using tools like Yoast SEO, we ensured content was structured, readable, and enhanced with schema markup and smart internal linking.
- Let SEO compound over time
SEO isn’t an overnight win. But with the right foundation, it compounds. The blog post steadily climbed search rankings and visibility, becoming a top traffic driver and boosting the brand’s authority in the natural skincare space.
At a glance
Zero ad spend
Positioned as trusted voice
Services Provided
- Content strategy & planning
- Blog writing based on search intent
- SEO optimisation (on-page & structural)
- Performance tracking via Google Analytics & GSC
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